DETTOZA is the graphic work of Chicago artist Gabe Lanza, and is named after his son Benedetto’s pronunciation of his own full name. He received a BFA in Illustration from the Milwaukee Institute of Art and Design in 1999. Since then, Gabe has had experience in surface/textile design, editorial illustration, graphic arts, and product design including: apparel, rugs, branding and advertising.

He draws his inspiration from contemporary graphic art, urban design and folk art. Influences include vinyl/tin toys, rock poster art, rummage sales, discarded beauty, salvaged wood, vintage fabrics, destructive robots and zombies.

When he’s not making graphic dreams come true, Gabe enjoys sipping a Whiskey Old-Fashioned, riding his vintage motorcycles, year long bicycling, and playing board games with his wife, son, and 26 pound cat.

"Everything I do starts with inspiration whether its a photo, and image or an idea. Good solutions start with good ideas and that’s why my approach always begins with a pencil and paper. I’m a big believer in sketching and its also a process that involves my clients each step of the way."